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Velian was born from a simple frustration: the search for the "perfect" basic. We spent years looking for streetwear that actually lived up to the label "premium"—clothing that didn't just look good in a photo, but felt substantial, comfortable, and durable enough to wear every single day.
What started as a personal obsession with fabric weight and silhouette evolved into a brand dedicated to the essentials. We believe that your daily rotation should be your best rotation.
Our process is slow by design. We don't chase trends or flood the market with disposable fashion. Instead, we release limited monthly drops, each one a careful exploration of form and function. By focusing on small-batch production, we ensure that every stitch meets our standards for excellence.
The heart of Velian is our 100% premium cotton. We source the heaviest, softest organic fibers to create pieces that feel like an investment in yourself. This is streetwear designed for real life—cool, comfortable, and made to last.
We see a future where "luxury" isn't about the price tag, but about the integrity of the garment. Velian is for those who value quality above all else—the ones who look for the 100% cotton label and appreciate the weight of a 500gsm hoodie.